A Guidebook on Improving Bus Riders’ Experience with Marketing, Communications, and Information
We are presenting you our comprehensive guidebook, in collaboration with the Association of State Road Transport Undertakings (ASRTU), “Reaching Your Riders”, to build a community of riders who will shift to using public buses and appreciate their value.
What’s inside? 📘📖
- Effective communication strategies to inform, promote, and engage with the riders.
- Best practice case studies featuring successful communication initiatives from leading transport agencies. Gain insights into what works and why.
Why you need it:
Over the past two decades, public bus ridership in India has declined. We need to make buses great again! However, it requires more than infrastructure—it calls for effective communication and marketing strategies. Through our guidebook we aim to empower bus operators with essential communication strategies to revive bus systems. 🚍
